Dear Gap,
I like you. I do. I may be 10-20 years later to the party than the rest of North America, but I’ve come to realize that you sell great casual clothes for a (usually) reasonable price. I’m not so much for the $50 shirts, but when you send me a 30% off coupon, like you did over the weekend, I’ll definitely buy some.
However, when the “4 days only!” during which said coupon is valid expire you immediately send out an email telling me that those same things I bought for 30% off are now 40% off, I’m apt to get a little annoyed.
Not cool Gap. Not cool.
Regards,
Adam Snider