Coffee For a Cause

I have a tendency to be a bit of a coffee snob. While I’ll drink the thickest, blackest, nastiest tar around if it’s the only coffee available, I generally try to go for fresh, high quality beans. Organic and fair trade is even better, as far as I’m concerned.

Better still is buying coffee from a local roaster like Catfish, St City, or Transcend.

But, from now until May 30, 10% of the money from each pound of coffee that Second Cup sells in Alberta will be donated to the MS Society – Alberta Division. Simply by buying something you were probably going to buy anyway, you can help a good cause.

Of course, you can always buy some other type of coffee and just make a donation of your own to the MS Society (or any other charity of your choice, really).

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2 Comments

  1. Michelle
    Posted May 31, 2010 at 7:04 pm | Permalink

    If you consider yourself a coffee snob, you must go to Melbourne at some point. The coffee culture there is amazing – only real Italian-style coffee will do (none of this ‘Americano’ stuff). Melburnians value their relationship with their local barista and to be a barista in a place like Melbourne is a pretty high-stress job.
    Starbucks tried to saturate the Melbourne market a while back, as they do, but a couple years ago they had to close well over half their locations, and they’re not faring any better now, which I found particularly interesting.

  2. Posted May 31, 2010 at 8:02 pm | Permalink

    Well, I don’t know that I’m that much of a coffee snob. I do like Americanos (when they’re done right…often, a shitty barista will pull a really long espresso shot, for some reason, and then it just tastes kind of gross).

    But, I definitely appreciate quality beans and a well pulled espresso shot, regardless of whether I’m drinking the shot straight up or as part of some espresso-based drink like a latte or whatever.