Why I’m Hesitant About Moving My Blog to Medium

I’ve been thinking about blogging on Medium—it seems to be the cool new thing for “thought leaders” to do. It may be the most common topic for articles written on Medium (both about the site and literally on Medium). It seems every other article on Medium is about Medium—why you should move your blog there, why the […]

Google Hummingbird: Why it Doesn’t Matter

Google announced a major overhaul to its search algorithm today. Known as Hummingbird, the update represents one of the biggest changes to Google’s algorithm in years. And it doesn’t matter. Let’s back up for a moment. The update is important. From what little we know about it, it represents a huge leap forward that will […]

How to Write Good Web Content

Well-written web content positively affects the bottom line. If website visitors can scan your website and quickly find the information they’re looking for, they’re more likely to remain on your site—hopefully leading to increased sales. Help your visitors understand your content and increase your sales by making content: Scannable Concise Objective Make Content Scannable Web […]

What’s With the Fake Press Release?

Yesterday, I published a mock press release about my first day of school. This may have seemed strange or even self-indulgent, but the purpose was to practice my writing. With this blog, I’ll not only be posting about my experiences as a PR student but also putting the things I’m learning into practice. So there […]