I’ve been thinking about blogging on Medium—it seems to be the cool new thing for “thought leaders” to do. It may be the most common topic for articles written on Medium (both about the site and literally on Medium). It seems every other article on Medium is about Medium—why you should move your blog there, why the […]
I used to include a “my views don’t represent my employer” disclaimer in my Twitter profile. I removed it after Scott Stratten made a great point during his talk at the 2014 CPRS National Summit: those disclaimers don’t mean anything. The public will still associate you and your tweets with your employer—especially if you work […]
Shaw TV interviewed me recently, as part of a story about #YegOldSchoolTweetup and the ways social media can be used to connect people offline. I tend to be more of a behind-the-scenes guy, and prefer to put my clients in front of the camera, but it was fun to give the interview and get some […]
Too often, we develop scripts for communicating with external publics. Call a help desk and the person on the other end is likely reading from a script. The same is true when you answer a call from a telemarketer. The problem with scripts is that they lack authenticity. I say: toss away the script. Scripts are […]
It’s done. The classroom portion of my public relations education is finished. I made it through. We all made it through. No one dropped out or flunked out along the way. With the end of classes comes the start of the practicum. In my case, that also means the end of the job I’ve held […]
The end of my time as a public relations student is near. Classes ended yesterday. All that’s left are final exams and the practicum. The last day of class was bittersweet. I really enjoyed my time in the program and I’m sure there are a few people I’ll never see again once exams are over. Many […]
Hat tip: Taylor Blades
Kirk Hazlett, writing a guest post on Deirdre Breakenridge’s blog, suggests that there is a difference between PR practitioners and professionals. Rather than being interchangeable terms, Hazlett suggests that practitioners are the tradespeople of PR—they’re skilled in the craft of PR but act primarily at the tactical level. Professionals have the same skills as practitioners, […]
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Students in the MacEwan University public relations program are on campus for a short time. We have to take advantage of the opportunities available to us in that time. After eight months we’re off to our practicums and then, hopefully, the workforce. Here are three ways to make the most of your time as a […]