I’ve been thinking about blogging on Medium—it seems to be the cool new thing for “thought leaders” to do. It may be the most common topic for articles written on Medium (both about the site and literally on Medium). It seems every other article on Medium is about Medium—why you should move your blog there, why the […]
Google announced a major overhaul to its search algorithm today. Known as Hummingbird, the update represents one of the biggest changes to Google’s algorithm in years. And it doesn’t matter. Let’s back up for a moment. The update is important. From what little we know about it, it represents a huge leap forward that will […]
Well-written web content positively affects the bottom line. If website visitors can scan your website and quickly find the information they’re looking for, they’re more likely to remain on your site—hopefully leading to increased sales. Help your visitors understand your content and increase your sales by making content: Scannable Concise Objective Make Content Scannable Web […]
My digital communications text suggests practicing brevity by trying to write an entire story in just six words. The author gives the following example, famously attributed to Hemingway: For sale: baby shoes, never worn. I’ve taken up the challenge. Here’s my attempt: Car crash. Bottom bunk sits empty.